Created in 2010 by Kevin Systrom and Mark Krieger, Instagram emerged as a platform for sharing images with creative filters. Nowadays, it is one of the social networks with more users, in a world where aesthetics is key and connection is essential. Since its launch, it has been evolving and offering a great variety of functionalities and tools, in an intuitive and visually creative interface for its users.
Discover an incredible visual experience!
Instagram gives you a variety of features to use that allow you to do much more than just share photos and videos.
- Interact with your followers: you can always be communicated and updated with your followers or your audience in general through different channels, configuring your account according to your preferences and privacy options.
- Connect with friends and family: in this app, friends are called “followers”, as you have to click the “Follow” button on their profiles to interact with them.
- Choose and configure your account: there are different types of accounts, and they can be private or public: you get to choose your account type when you register, but you can also change it whenever you want later.
- Personal account: a personal account is the standard Instagram account type.
- Business account: specially designed for companies and brands, as it offers more functions to track your traffic statistics.
- Creator account: for content creators, influencers, celebrities, and artists. This account type has several functions that allow creators to collaborate with other brands through monetization tools, as well as the management of chat communication resources.
In all accounts, you will find a “Direct Message” button to chat and send images, videos, or voice notes privately.
- In the start site, also called “Feed”, you will see other users' posts, and will be able to interact with their accounts by sharing their posts, clicking like or saving them if they are of interest to you. In contrast to Facebook, Instagram users can only share content from other accounts in their stories or send it to their followers through direct message, but they can't share this content in their feed.
- You can post one or up to ten images or videos in carousel format, in order to publish a chronologically ordered and coherent narrative. Underneath, you can write whatever you consider necessary, including calls to action or hashtags that help other users interested in similar topics to reach your content.
Stories, the star of this app
Within this app, you will be able to use the stories format to publish photos or videos that will last 24 hours. You have the option to delete it, save it on your device, share it through different apps or through DM, promote them, and tag other users. It is also possible to use them to create reels, or save them under “Featured Stories”. Featured Stories allow you to save your stories and show them permanently on your profile in just a few steps.
When posting a story, you will access different functions:
- Add polls and question stickers that your followers can answer to. You can read their answers later through DM.
- Add GIFs, reaction stickers and tags.
- Indicate your location and leave direct links to redirect your audience.
- Add music to your posts.
- Share content from other accounts in this section.
If you want to connect with your followers, Reels and Instagram Lives are two excellent options for you!
- Reels are micro-videos that can last up to 60 seconds with or without music, which you can create and share to connect with your audience, using them as a wonderful way to generate engagement with your followers.
- Instagram Lives have positioned themselves as one of the most outstanding features of the app. These are real-time transmissions that you can save at the end of the broadcast in order to publish them on your profile. This function allows you to interact with users who connect through comments and live reactions. The app allows up to 4 people on screen at the same time.
Instagram has turned out to be the ideal platform for the creative expression of millions of people seeking connectivity and professional and personal growth in today's world. This app can be a great tool for both personal and professional use, and it is undoubtedly a good way to expand your business.
